Women's sports kits are over-sexualised and not period proof.

There are a growing number of women's sports teams ditching white shorts to avoid compromising athletes' performance due to period leakage kit-anxiety. The campaign has most recently been advanced (as at April 2023) by Catherine Spencer, former England rugby uni9on captain, who advocates for normalising the topic of periods in sport. Research has shown 85% of adolescent girls don't get enough exercise and clothing is the most underrated cause of that (World Health Organisation, 2022). Many women and girls are uncomfortable moving and playing in clothes that make them feel exposed, over-sexualised and vulnerable, which caused them to drop out and creates poor fitness and health.