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This campaign aims to make women feel empowered to talk about sexual pleasure without fear of judgement. This openness helps to break down taboos surrounding female sexuality. The company paired with sex positive content creator @selfacceptancewithjess to debunk misconceptions and create a safe, open space for women. Similar projects inclue 'OMG Yes' (separate organisation) where women share tips for what works for them in bed. Ultimately, these campaigns aim to make sex fun for women.