Sílbale a tu madre (Catcall your mother)

Sílbale a tu madre was prompted by a public assault against Peruvian actress and singer Magaly Solier in May last year. While travelling on a bus in the capital, a man stood behind her and started masturbating. Not one passenger did anything to stop him. Men are tricked into catcalling their own mothers before their mother's turn around and shout at them. A national volleyball star then tells viewers, “Don’t wait until we make you harass your own mother before you start respecting women.” Though clearly staged, the video’s point – that if your mother wouldn’t want to hear it, neither do women in the street – clearly struck a chord. The original Spanish version went viral in November: with 3m views and more than 100,000 shares in its first two weeks, it was Peru’s most successful viral campaign ever. It later went viral again all over the world in English, Korean, Japanese and French.