Gender identity and relative income within households

Studies from around the world are discussed in this social media campaign to highlight entrenched gender norms and male psychological distress when their female spouses earn higher incomes than they do. The responses included male cheating, females taking on a higher house-work labour load and even domestic abuse, as male authority/breadwinner status is denied by female professional success. This behaviour was found to compensate for deviation from traditional entrenched gender norms. The problem is not how much money women earn, the problem is the belief that men should hold money and power and that women should not have it, much less that a man should be dependant on his wife or girlfriend in a tangible way (e.g. financial). Couples who avoided relationship problems as female success grew, were those who continued to share the housework and did not consciously or subconsciously feel inclinded towards traditional gender roles.