Campaign for equality for nofotane women of Samoa

In Samoa, the term ‘nofotane’ refers to indigenous women who, after marriage, live in their husband’s village with the husband’s family. Nofotane is an identity that defines their low social stature in the village. Traditionally, they were not allowed to dress as other women in the village and often denied any voice in decision-making within their homes and communities. This campaign included teaching women business skills and empowering them to create independent income to give them better value and status in their families and communities. The project won over families and communities by being culturally sensitive.